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Rare Vintage Alba Coca Cola Men’s Digital Sports Watch JDM 1980s 4928-394283
■ ONE OF A KIND — THIS IS THE ONLY ONE. ONCE IT SELLS, THIS PAGE BECOMES AN ARCHIVE.
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► SELLER'S DESCRIPTION
Up for sale is a rare vintage Alba × Coca-Cola men’s digital sports watch, reference 4928-394283, produced for the Japan Domestic Market (JDM) during the 1980s. This unique collaboration piece between Alba (by Seiko) and Coca-Cola is one of the most collectible promotional digital watches of its era, blending classic 1980s Japanese design with the iconic Coca-Cola branding on the dial.
The watch is in great physical condition, showing signs of use consistent with age, but remains a very well-preserved example overall. The photos best describe its physical condition.
All parts of the watch are 100% original, including the black Alba-signed strap, which is beginning to oxidize and deteriorate from age.
The watch is in full working condition, with all features and functions operating properly, except for the sound, which only works intermittently and then stops.
Key Details:
• Brand: Alba (by Seiko) × Coca-Cola collaboration
• Model: 4928-394283
• Era: 1980s
• Market: Japan Domestic Market (JDM)
• Movement: Digital quartz
• Functions: Time, day/date, alarm, stopwatch
• Case Material: Base metal
• Strap: Original Alba black strap (oxidizing from age)
• Condition: Great physical condition with signs of use; sound intermittent; photos best describe condition
• Country of Manufacture: Japan
This is a very rare collaboration watch, representing a unique piece of 1980s Japanese watch and Coca-Cola history. Highly sought after by both vintage Alba/Seiko collectors and Coca-Cola memorabilia enthusiasts alike.
Ships carefully. Feel free to message me with any questions.
► ARCHIVE FILE: ALBA — BRAND HISTORY
Seiko launched Alba in 1979 as an affordable, youth-focused brand for Japan and other Asian markets. Its playful 1980s ana-digi watches, 1990s Spoon models, and other short-lived experiments made it a home for ideas too unconventional for the Seiko name—and now make original Alba watches especially appealing to JDM collectors.
Read the full Alba story — and shop all Alba watches ►► RELATED TIMEPIECES DETECTED (4)
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