Rare Vintage Orient Chrono Ace 0429-25060 Automatic Dress Sports Watch JDM 1970s

► ARCHIVE FILE: ORIENT — BRAND HISTORY

Orient's roots reach back to 1901, when Shogoro Yoshida opened a watch shop in the Ueno district of Tokyo, growing the business into Toyo Tokei, a maker of gauges, table clocks, and wristwatches. That firm did not survive the postwar economy, but in 1950 production restarted at the old Hino factory as Tama Keiki Co., renamed Orient Watch Company in 1951. From the start the company concentrated on affordable mechanical watches built around movements designed and manufactured entirely in-house, a discipline it never abandoned.