Rare Vintage Alba Hot Gear W801-0010 Men’s Digital Sports Watch JDM 1990s

► ARCHIVE FILE: ALBA — BRAND HISTORY

Alba is Seiko's other answer to the 1970s upheaval it had itself created. Seiko launched the brand in 1979 as a youth-oriented value line, a name taken from the word for dawn, slotted beneath Seiko proper just as Pulsar, acquired in 1978, served the same role in export markets. Alba watches were designed and built within the Seiko group, using its quartz calibers and factories, but were sold almost exclusively in Japan and Southeast Asia, which is why most of the world has never seen one in a shop window.